Lifecycle Marketing Case Study
476% Growth in Email Revenue in 9 Months
A better-for-you pasta brand was leaving money on the table. We rebuilt their lifecycle marketing program from the ground up, accounting for 28% of their total DTC revenue.
Total Email Revenue
$190,798
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476%
Returning Customer Revenue
$118,510
558%
Email Attribution
28.6%
117%
Net New Subscribers
33,695
300%
The Problem
Email Marketing Was an Afterthought for This Emerging CPG Brand
Convert shoppers into loyal customers with email & SMS marketing that drives repeat purchases, maximizes retention, and fuels sustainable growth
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4 cookie-cutter flows set up with little strategy
Lack of any sort of segmentation in campaign sends
Use of basic Klaviyo templates for email designs
The Solution
Implementing the Flowcore Framework
Custom tailored flows. Strategic creative. Accelerated list growth. A relentless focus on retention. We rebuilt their email program from the ground up and created a system designed to scale.
Complete Flow Architecture Rebuild
We audited their existing automations and found the gaps—a thin welcome series, no post-purchase sequence, and zero replenishment logic. We rebuilt the entire lifecycle system: welcome, post-purchase, browse abandonment, winback, and replenishment flows, each tailored to how their customers actually buy.
Strategically Designed Creatives
Sending more emails only works if those emails perform. We developed a creative strategy built around clarity, brand consistency, and high-intent messaging—back-in-stock alerts, seasonal drops, and promotions that drove action without fatiguing the list.
Accelerated List Growth
More reach means more revenue—but only if the list stays healthy. We optimized popups, improved acquisition touchpoints, and implemented suppression logic to scale the list without sacrificing engagement.
Relentless Focus on Retention
The first purchase is just the beginning. We built flows designed to drive repeat purchases—replenishment reminders, loyalty touchpoints, and winback sequences that turned one-time buyers into long-term customers.
The Results
Implementing the Flowcore Framework
Custom tailored flows. Strategic creative. Accelerated list growth. A relentless focus on retention. We rebuilt their email program from the ground up and created a system designed to scale.
Total Email Revenue
$190,798
476%
Returning Customer Revenue
$118,510
558%
Email Attribution
28.6%
117%
Net New Subscribers
33,695
300%
We never expected to see such a dramatic improvement in such a short period of time. Thanks to the Flowcore team, email is consistently driving scale for the brand.
We had been underutilizing email for years. Flowcore's ability to blend our brand voice with data-driven strategy has completely shifted how we think about retention.
Creative Showcase
Designed to Impress. Built to Perform.
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grow with flow?
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